In May 1949 the firm started negotiations to buy some property in Woodford Avenue, Ilford. Sidney Bonner had been looking out for somewhere to expand production in East London as Forest Gate was already full to capacity. He found a disused coachworks five miles further out in the eastern suburbs, with a large bungalow and garden offering room for expansion. Once it was purchased, Cyril Robertson took charge of converting the coachworks into a sweet factory; this was not easy as it had been used to make tank shells during the war. The firm brought there its production of compressed sugar goods such as Extra Strong Mints and Refreshers.
Behind the Woodford factory the firm built a warehouse in 1954 to handle export packing and despatch. The newly emerging customers from Lagos and Baghdad, Hong Kong and Toronto may have liked the same sweets as the good people of London and Manchester, but they needed them packaged differently. At the same time it was far too expensive to export the goods in glass jars. This warehouse specialised in serving each market in the way it demanded.
Later in 1956, on the site of the bungalow, a brand new headquarters arose – bursting with all the modern style of the time – which was aptly named Trebor House just like the first premises back in 1907. This provided offices for the directors and managers, along with space for the fast-
Alf Dixon, factory manager at Woodford from the early 1950s, later recalled:
‘The factory started up with two Hartmann and Stein roll-
Further out in East London arose a new factory and the firm’s first headquarters building.
Woodford factory: this 1949-
In March 1956 the firm’s management and administrative staff moved into the new Trebor House. Built alongside the Woodford Factory in East London, this remained the firm’s headquarters until the sale to Cadbury in 1989. In 1979 the firm upgraded the building with a complete new top floor.
‘The sugar was delivered from Tate & Lyle in two hundredweight hessian sacks, to be tipped into the sugar mills. In those days the sugar mills were always exploding and dried powder was piled up in half-